Why does SMS out perform mail?

SMS campaigns have been gaining popularity in recent years as a more effective way to reach customers compared to email campaigns. Here are a few reasons why:

Higher open rates: SMS messages have a 98% open rate compared to only 20% for emails. This means that when you send an SMS campaign, you can be sure that the majority of your customers will see it.

Faster response times: SMS messages are typically read within a few minutes of being received, while emails can sit in a inbox for hours or even days before being read.

Better targeting: SMS campaigns allow for more targeted messaging, as they can be sent to specific groups of customers based on their behavior or demographics.

Greater personalization: SMS campaigns allow for greater personalization, as they can be tailored to the specific needs and interests of the customer.

Opt-in consent: SMS campaigns are typically opt-in, meaning that customers have actively chosen to receive messages from you. This can lead to a more engaged and receptive audience.

Mobile-first: SMS campaigns are mobile-first, it means that it's more likely to be read on mobile devices, where customers are spending most of their time.

In conclusion, SMS campaigns offer a number of advantages over email campaigns, including higher open rates, faster response times, better targeting, greater personalization, opt-in consent, and mobile-first approach. These factors make SMS a more effective way to reach customers and drive business results.