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8 Ways To Make Great Copy For SMS Campaigns

Updated: Feb 10, 2023

The SMS copy is the single most important factor that determines the success of your SMS campaigns. It compares to the headline of your emails, which is the second most important factor next to the sender name. For this reason, it is extra important that you invest your time and effort in making high quality SMS copy that activates recipient curiosity and action. Here are some tips for creating great copy for your SMS campaigns:


1. Keep it short and to the point: SMS messages have a limited character count, so it's important to be concise and get your message across in as few words as possible. 2. Personalize the message: Use the recipient's name, or include other personal details to make the message feel more personalized and relevant. 3. Include a clear call to action: Let the recipient know what you want them to do next, whether it's to visit a website, make a call, or reply to the message. 4. Use sense of urgency: Incentivize your recipients to act right away instead of waiting. Let them know that time is running out to activate their fear of missing out. 5. Use clear and simple language: Avoid using jargon or complicated terms, and make sure your message is easy to understand. 6. Use active voice: Using active voice makes your copy more engaging and makes it clear who is taking action. 7. Timing: Make sure you send the message at the right time, if you are sending a message for a sale or promotion, make sure it is sent when the recipient is most likely to be able to act on it. 8. Proofread and test: Before sending your message, make sure to proofread it for any mistakes, and test it to ensure that the message is clear and easy to understand.

By following these tips, you can create effective and engaging SMS campaigns that will help you achieve your desired results.


If you include links in your SMS campaigns, you should consider a few other important tricks and tips. Click here for 6 tips to include links in your SMS campaigns without scaring people away.

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